EBAY Value Scorecard - eBay Inc.

Value Scorecard · run 2026-10-18

13 value checks: 12 scored 1 to 5, plus moat evidence

34/60

low-moderate value score

Earnings & returns

EPS Trend

4/5

Diluted EPS: -$2.27 (2022), $5.19 (2023), $3.94 (2024), $4.34 (2025). It rose every year but one and ended above 2022; the framework scores that as 4.

ROE Trend

5/5

ROE (net income / common equity): -24.6% (2022), 43.3% (2023), 38.3% (2024), 44.0% (2025). Median 40.8%, lowest -24.6%; the framework scores a median above 20% as 5.

ROIC

4/5

ROIC of 17.6%: operating income of $2.28B divided by $12.97B of capital (total assets $17.61B minus current liabilities $4.64B), fiscal year to Dec 31, 2025, as filed in the 10-K (SEC EDGAR). The framework scores 15-20% as 4.

Profit Margins

4/5

Net margin of 18.6%; the framework scores 10-20% as 4; gross margin 72.1%, operating margin 21.6%.

Balance sheet & cash

Debt-to-Equity

2/5

Debt-to-equity of 1.53; the framework scores 1.5-2.5 as 2 (total debt $7.14B, total cash $3.31B).

Free Cash Flow

2/5

Free cash flow (operating cash flow minus capital expenditure): $1.80B (2022), $1.97B (2023), $1.96B (2024), $1.43B (2025). It ended at or below 2022; the framework scores that as 2.

Retained Earnings

5/5

Retained earnings, as filed in the 10-Ks (SEC EDGAR): $34.31B (2022), $36.53B (2023), $37.95B (2024), $39.43B (2025). It rose every year; the framework scores that as 5.

Valuation models

Graham IV

1/5

IV = EPS x (8.5 + 2g) x (4.4 / Y) = $4.75 x (8.5 + 2 x 0.0) x (4.4 / 4.5) = $39.48 (EPS CAGR -8.6% floored at 0%; the formula returns a negative value below -4.25% growth). Current price $120.28; price is 204.7% above the model value.

DCF Value

1/5

FCF/share = $3.550, stage 1 growth = 4.8% for 5 years, terminal growth = 3%, discount rate = 10%. Stage 1 PV = $15.38, PV of terminal value = $41.00, DCF value = $56.38. Current price $120.28; price is 113.3% above the model value.

Margin of Safety

1/5

Graham value $39.48 (price is 204.7% above the model value); DCF value $56.38 (price is 113.3% above the model value).

Price-to-Book

1/5

P/B of 11.47; the framework scores above 5.0 as 1.

Business quality

Moat Evidence

Not scored

A moat (a brand, a network, switching costs, patents, scale, a licence) is not a number in the filings, so Valerius doesn’t score it. Below are the figures and the words moat analysis starts from, from the company’s own 10-K filings. The conclusion is yours.

Return on capital, each year

Above 15% in 3 of 10 years (2016-2025); lowest 9.5%, highest 17.6%.

Gross margin, each year

Between 71.5% and 79.8% over 10 years (a range of 8.3 points).

Competition, in the company’s own words · 10-K filed Feb 19, 2026

We encounter vigorous competition in our business from numerous sources. Our users can list, sell, buy and pay for similar items through a variety of competing online, mobile and offline channels. These include, but are not limited to, retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, directories, search engines, commerce participants

The opening of the company’s “Competition” section in its 10-K, quoted word for word, not summarized or edited. It is the company’s own description, not Valerius’s view, and may include the company’s expectations. Open the filing.

Return on capital = operating income / (total assets − current liabilities), the ROIC row’s definition; 15% is the framework’s return threshold. Gross margin = gross profit / revenue. Both from each year’s 10-K via SEC EDGAR. Moat analysis commonly looks at whether returns and margins held up over many years. These figures don’t say whether the company has an advantage, what it is, or whether it will last.

Capital Allocation

4/5

Capital allocation, 2022-2025: dividends or buybacks paid in every year (pass); $12.27B paid out against $7.17B of free cash flow (fail: paid out more than free cash flow); total debt $9.42B to $7.18B, down 23.8%, 2.4x EBITDA (pass: not up more than 10%); shares outstanding 0.54B to 0.45B, down 16.7% (pass). 3 of 4 tests passed; the framework scores that as 4.

Filings

Company notices to the SEC

Not scored

Three kinds of event the company reported to the SEC in the last 5 years, from its filings on SEC EDGAR.

These are events the company reported to the SEC. An auditor change or a late filing can have many causes; each date links to the filing, where the company explains it. Valerius does not score these.

How the Graham and DCF values were calculated

  Graham Formula:
    IV = EPS x (8.5 + 2g) x (4.4 / Y)
    EPS = $4.75, g = 0.0%, Y = 4.5
    g floored at 0.0% (3-year EPS CAGR was -8.6%; below -4.25% the formula returns a negative value)
    IV = $39.48
    Current price $120.28 vs Graham value $39.48 — price is 204.7% above the model value.

  DCF:
    FCF/share = $3.550
    Stage 1 growth = 4.8% for 5 years | terminal growth = 3.0% | discount rate = 10.0%
      Y1: $3.720 → PV $3.382
      Y2: $3.899 → PV $3.222
      Y3: $4.086 → PV $3.070
      Y4: $4.282 → PV $2.925
      Y5: $4.487 → PV $2.786
    Stage 1 PV sum = $15.38
    Terminal value at end of Y5 = $66.03
    PV of terminal value = $41.00
    DCF value = $56.38
    Current price $120.28 vs DCF value $56.38 — price is 113.3% above the model value.

Data from yfinance summary figures and financial statements, and from the company’s 10-K filings via SEC EDGAR; computed at a price of $120.28. Every score is calculated from the figures by the framework’s fixed rules, and the explanation beside it is generated from the same figures: Graham value, DCF value, margin of safety, ROIC, profit margins, debt-to-equity, price-to-book, EPS trend, ROE trend, free cash flow, retained earnings and capital allocation. No AI is involved in this scorecard. The moat is shown as evidence, without a score. Read each score with the figures beside it. Intrinsic value calculations are model outputs based on stated assumptions, not predictions.

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